GenNovation News

GenNovation opens in-house laboratory


With a symbolic cut into its DNA, GenNovation officially opened its new laboratory this afternoon. The four partner companies involved, Anthura, Dekker Chrysanten, Florensis and Gebr. Vletter & Den Haan, are delighted with this next step in the development of their collaboration in new breeding technologies. With this state-of-the-art molecular laboratory, GenNovation will be helping the partner companies to accelerate their breeding operations and develop varieties that can be cultivated more sustainably.

Molecular laboratory

The new laboratory is located in the Wageningen Agro Business Park (The Netherlands), which will be GenNovation’s permanent base from now on. The molecular laboratory will be used for the development and application of DNA markers. With this modern in-house facility, GenNovation will now have more capacity to carry out breeding research on behalf of the partner companies.

Strategic partnership

GenNovation was established in 2017 as a partnership between Anthura, Dekker Chrysanten, Florensis and Gebr. Vletter & Den Haan, four leading companies in the ornamental horticulture sector. The aim of this strategic partnership is to develop and implement new breeding technologies. GenNovation is a platform that promotes the exchange of knowledge between the partners.