GenNovation News

GenNovation opens in-house laboratory

With a symbolic cut into its DNA, GenNovation officially opened its new laboratory this afternoon. The four partner companies involved, Anthura, Dekker Chrysanten, Florensis and Gebr. Vletter & Den Haan, are delighted with this next step in the development of their collaboration in new breeding technologies. With this state-of-the-art molecular laboratory, GenNovation will be helping the partner companies to accelerate their breeding operations and develop varieties that can be cultivated more sustainably.

Molecular laboratory

The new laboratory is located in the Wageningen Agro Business Park (The Netherlands), which will be GenNovation’s permanent base from now on. The molecular laboratory ...

Dekker Chrysanten fourth partner GenNovation

The collaboration GenNovation welcomed a fourth member on 11 April 2018, Dekker Chrysanten from Hensbroek (NL). The initiating companies Anthura, Florensis and Gebr. Vletter & Den Haan are very pleased with this entry.

Henk Jacobs, Director of Dekker Chrysanten, is convinced that the GenNovation cooperation will result into better varieties, which will be developed faster. “The GenNovation partners often have similar challenges in the field of genetics. Exchanging knowledge and experience will strengthen the research programs of all partners.” Leo Hoogendoorn, CEO Florensis, adds: “The total value of the four companies makes it possible to jointly approach new and capital ...

GenNovation can start filling in ambitions

Appointment R&D-program manager

GenNovation B.V. is pleased with the appointment of Bart Brugmans as R&D-program manager. With the arrival of Bart the next step has been taken to realize the objectives of GenNovation.

GenNovation is a newly established collaboration between Anthura, Florensis and Gebr. Vletter & Den Haan, three leading companies in floriculture. The collaboration is aimed at the development and implementation of modern technologies, procedures and tools for the breeding activities. GenNovation is a platform that supports the exchange of knowledge between the partners and makes use of the facilities of the participating companies. GenNovation carries out projects in cooperation with ...

Foundation GenNovation

Collaboration in the field of R&D and breeding

The breeding companies Florensis, Gebr. Vletter & Den Haan and Anthura entered into a strategic collaboration under the name of GenNovation on the initiative of Leon Mur, Managing Director of Centre of Expertise for Plant compounds. The aim of GenNovation is the development and implementation of new breeding technologies.

By combining knowledge in the area of research and development, participating companies see possibilities to strengthen their individual market positions and to secure the long term continuity. “We notice several interfaces within our breeding activities of our companies”, thus Leo Hoogendoorn, CEO of Florensis on behalf of the participants. “The exchange ...